Find Your Perfect Piece
Why Shop Factory Direct
Factory-Direct Pricing
Every dollar goes into real gold — not markups or middlemen.
Solid Gold & Silver
Never plated. Never filled. Just the real thing, made to last.
Peace of Mind Built In
1-Year Warranty + 30-Day Returns — so you can shop with confidence.
Fast & Reliable Shipping
From our factory to your door — quick, safe, and secure.
Handcrafted with Decades of Expertise
We don’t just make jewelry — we craft timeless keepsakes. Every piece is handcrafted in our Los Angeles workshop by skilled artisans using real gold and silver, backed by decades of craftsmanship.
Let Customers Speak For Us
Rated 4.4 /5 By 4,300+ Reviews
I've ordered a couple of times. Items are high quality and come quickly.
✓ Verified Buyer
I gave it a 10 rating because the prices are affordable and we cut out the middle man.
✓ Verified Buyer
The jewelry is always high quality, I have also never had problems with the company.
✓ Verified Buyer
You delivered exactly what I purchased; it is beautiful; it arrived very quickly; and packaged so that it arrived undamaged. Thank you!
✓ Verified Buyer
Truthful and accurate advertising, price and delivery commitment. Everything we should get when we are purchasing online.
✓ Verified Buyer
I am very happy with factory, direct jewelry, and love their jewelry. If you're not happy, they give you your money back and can't beat them. I highly recommend them. ❤️
✓ Verified Buyer
Great product at a very fair price. Shipped promptly. My son loves it!
✓ Verified Buyer
Great quality and price! Thank you!
✓ Verified Buyer
I purchased this to replace another crucifix ring. The craftsmanship is outstanding. Delivery was so fast. Thank you so much.
✓ Verified Buyer
Overall great company: excellent selection, great prices, speedy delivery, and surprisingly good customer service.
✓ Verified Buyer
I have friends that are always asking me about gold jewelry and and since I've had a good experience with this company and the prices would be the reason I'd recommend this company
✓ Verified Buyer
Beautiful jewelry, Quality, good service, good packaging and promptly delivery.
✓ Verified Buyer
