Los Angeles, since 1985
A family business, built one piece at a time
For four decades we have made solid gold and sterling silver jewelry in the same city, for people who wanted the real thing without the markup that usually comes with it. This is who we are and how we got here.
Our beginnings
It started on a factory floor
Factory Direct Jewelry began in 1985 with a simple idea: make jewelry the honest way and sell it directly to the people who wear it. [Founder or family detail here: who started it, and what they set out to do.]
Four decades later, we are still a family business making solid gold and sterling silver in Los Angeles. What has grown is the catalog, now more than 20,000 designs, and the number of people who trust us with the pieces that mark their moments.
What factory direct means
From our floor to your hands
Most jewelry passes through a chain of hands before it reaches a customer. Ours does not. We cast it, finish it, and inspect it in the same building, then ship it straight to you. That is the whole model, and it is why a solid gold piece from us costs what it should.
We make it
Every piece is cast and hand finished by our own craftspeople in our Los Angeles workshop.
We inspect it
Each piece is checked and stamped for its metal before it ever leaves the building.
We ship it to you
It goes directly from our floor to your door, with no distributors or storefronts in between.
Craftsmanship up close
See the work for yourself
A look at our artisans at work, and the care that goes into every piece we make.
Solid, never plated
Real metal, all the way through
We work in solid 10k and 14k gold and 925 sterling silver, and nothing else. No plating, no filling, no shortcuts. The metal at the surface is the same metal at the core, which is why our pieces hold up to being worn every day for years.
Every piece is stamped for its metal, as US law requires, so you can always verify exactly what you are wearing. Solid gold does not turn green or react to your skin. It is made to last, and to be passed on.
Our promise
